Terms and Conditions

Terms & Conditions, Privacy Policy, and Client Agreement
Last Updated: November 2025
Website: www.persuasionedge.com
Owner: Michael McAleer

TERMS AND CONDITIONS

1. Acceptance of Terms

By accessing or using this website, purchasing services, or enrolling in any course offered by The Persuasion Edge LLC (“we,” “us,” or “our”), you agree to comply with and be bound by these Terms and Conditions and our Privacy Policy. If you do not agree, do not access or use our services.

2. Services Overview

The Persuasion Edge provides behavioral consulting, body language analysis, coaching, educational courses, and digital materials for personal and professional development.
Our offerings include (but are not limited to):

  • Personal Communication Coaching

  • Behavioral Profiling for Relationships

  • Influence & Persuasion Workshops

  • The Behavioral Blueprint

  • Negotiation & Confidence Coaching

  • Online Courses and Training Programs

These services are designed for educational and self-improvement purposes only and do not constitute therapy, medical advice, or psychological treatment.

3. Eligibility

You must be at least 18 years old to purchase or participate in our services. By enrolling, you affirm that you have the legal capacity to agree to these terms.

4. Confidentiality & Client Privacy

All information shared by clients—verbally, in writing, or through video submissions (e.g., Behavioral Blueprint recordings)—is kept strictly confidential.

  • Videos and materials are analyzed solely for behavioral assessment and deleted immediately after your report is complete.

  • We do not sell or share your personal information with third parties without your consent.

  • For group sessions or workshops, confidentiality among participants cannot be guaranteed, and discretion is advised.

5. Intellectual Property

All course materials, PDFs, frameworks, and content—including but not limited to the FATE Model, Six-Axis Model, Authority Triangle, Behavioral Blueprint™, Decode Anyone™, and Nonverbals in Dating™—are the exclusive property of The Persuasion Edge LLC.
You may not reproduce, distribute, record, resell, or publicly share any material without written permission. Access to online content is for personal, non-commercial use only.

6. Payments & Refunds

All pricing is listed in U.S. dollars. Payment is due in full at the time of purchase unless otherwise stated.

  • Refunds: Due to the digital and service-based nature of our offerings, all sales are final.

  • Exceptions may be made for duplicate payments or verified technical errors.

  • Payment plans, if offered, must be completed in full; failure to do so may result in account suspension or referral to collections.

7. Behavioral & Educational Disclaimer

Our programs are rooted in evidence-based behavioral science and observation models (including but not limited to body language, nonverbal communication, and influence psychology).
However:

  • Results vary depending on individual effort and application.

  • We make no guarantees of personal, financial, or relational outcomes.

  • You are responsible for how you choose to apply the information and techniques taught.

  • Our content is educational, not diagnostic or therapeutic.

8. Code of Conduct

All clients and participants must maintain professional and respectful behavior during sessions, workshops, and online interactions.
Harassment, discrimination, or disruptive conduct may result in immediate removal without refund.

9. Limitation of Liability

To the fullest extent permitted by law:

  • The Persuasion Edge LLC, its affiliates, and representatives are not liable for any direct, indirect, incidental, consequential, or special damages arising from your use of our services.

  • You acknowledge that behavioral insights, communication strategies, and body language interpretations are subject to human variability and cannot be guaranteed as absolute.

10. Ethical Use

The Persuasion Edge’s teachings on persuasion, influence, and behavioral decoding are intended for ethical use only—to improve communication, empathy, confidence, and connection.
Use of our materials for manipulation, coercion, deception, or any unlawful purposes is strictly prohibited.

11. Course Access & Termination

  • Access to online courses or materials is provided for personal use only.

  • We reserve the right to suspend or revoke access for violations of these Terms or unethical conduct.

  • We may update or modify course content at any time for accuracy, clarity, or improvement.

12. Testimonials & Media Use

By submitting a testimonial, comment, or success story, you grant The Persuasion Edge LLC the right to display it (first name only, unless otherwise approved) in marketing materials, social media, or on our website.

13. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania, USA. Any disputes shall be resolved in the appropriate courts of Washington County, PA.

14. Changes to These Terms

We may update these Terms periodically. Continued use of our website or services after changes constitutes your acceptance of the revised Terms.

15. Contact

The Persuasion Edge LLC
Email: info@persuasionedge.com
Website: www.persuasionedge.com

Privacy Policy

PRIVACY POLICY

1. Information We Collect

We collect limited personal data necessary to deliver our services, including:

  • Contact Information: name, email address, and payment details.

  • Client Materials: video submissions for Behavioral Blueprint analyses, forms, or surveys.

  • Usage Data: pages visited, browser type, and device information via analytics tools.
    We do not collect or store sensitive medical data, and we never record sessions without explicit consent.

2. How We Use Information

Your information is used only to:

  • Deliver coaching, analysis, or course access.

  • Produce Behavioral Blueprint reports.

  • Send session updates, resources, and receipts.

  • Improve our content and user experience.
    We will never sell or rent your personal data.

3. Data Storage and Security

All data is stored on encrypted servers and protected by industry-standard security protocols.
Video files used for Behavioral Blueprint analysis are deleted immediately after the final report is delivered.

4. Third-Party Services

Our website may use trusted third-party platforms (Squarespace, Stripe, PayPal, analytics providers) to process payments or collect data. Each third party maintains its own privacy policy and standards.

5. Cookies

Cookies track anonymous usage statistics to help optimize site performance. You can disable cookies through your browser settings at any time.

6. Your Rights

You may request to review, update, or delete your personal information at any time by emailing info@persuasionedge.com.

7. Retention Period

Non-video data is retained only as long as necessary to fulfill the purpose for which it was collected or to comply with legal obligations.

8. Updates to This Policy

We may revise this policy periodically. The “Last Updated” date will always reflect the most current version.

9. Contact

The Persuasion Edge LLC
Email: info@persuasionedge.com
Location: Canonsburg, Pennsylvania, USA

CLIENT AGREEMENT

(For Behavioral Blueprint, Coaching, and Workshops)

This Agreement is between The Persuasion Edge LLC (“Consultant”) and the Client (“Client”). By participating in any service or course, Client acknowledges and agrees to the following terms:

1. Purpose

Consultant provides education and coaching in nonverbal communication, influence psychology, and behavioral analysis for personal and professional growth. These services are not therapy, counseling, or medical treatment.

2. Confidentiality

All information shared by the Client is strictly confidential. Videos, notes, and reports will be used only for behavioral assessment and deleted upon completion of analysis. Consultant may reference aggregated, anonymous data for training or research purposes only (without identifying details).

3. Client Responsibilities

Client agrees to:

  • Participate openly and honestly.

  • Complete assignments and video submissions as instructed.

  • Apply insights ethically and respectfully in personal or professional contexts.

4. Payment and Cancellations

Payment is required before sessions or courses begin. All sales are final. Rescheduling requires at least 24 hours’ notice; otherwise, the session fee may be forfeited.

5. Ethical Use

Client agrees not to use behavioral or influence techniques taught by The Persuasion Edge for deceptive, coercive, or illegal purposes. Violation of this clause may result in termination of services without refund.

6. Results Disclaimer

Success depends on individual application and effort. Consultant makes no guarantees regarding outcomes, income, or relationships.

7. Liability Limitation

Client releases The Persuasion Edge LLC and its representatives from any claims or damages arising from the use or misuse of information provided.

8. Intellectual Property

All content delivered by Consultant—including documents, videos, frameworks, and methods—remains the exclusive property of The Persuasion Edge LLC. Client receives a limited, non-transferable license for personal use only.

9. Termination

Either party may terminate this agreement for any reason by written notice. In the event of termination after services have begun, no refund will be issued for completed sessions.

10. Governing Law

This Agreement shall be governed by the laws of the Commonwealth of Pennsylvania.

Disclaimer

Disclaimer:
The content and services provided by The Persuasion Edge, LLC are for educational and informational purposes only and are not intended as legal, psychological, medical, or professional advice. While our training draws on established research and behavioral science, individual results may vary and no specific outcomes are guaranteed. Clients are responsible for how they apply the information provided. The Persuasion Edge promotes ethical communication and does not endorse manipulation, coercion, or deceptive practices.